August 1, 2011

10 for $10, do you have to buy 10 to get the sale price?

You don’t have to buy 10 with a coupon or sale like this.

In honor of August being the back-to-school month, I’ll be posting a different coupon question/tutorial everyday for the month of August! Some of the posts will be really basic Coupon 101, but others will be more in depth. If you have a question you’d like me to cover, please leave a comment on this post or e-mail me!

A lot of people assume that if a sale is 10 for $10 that you have to buy 10 items to get the sale price. Well most of the time, you don’t! This kind of sale is just a marketing ploy and you can usually just buy one for just $1 or two for $2, etc.

My husband fell for this one. We joke about the time in college when he first found out (from me of course!) that you didn’t need to buy 10 items to get the sale price. Although I think he was disappointed that he no longer had an excuse to buy 10 Totino’s Party Pizzas at a time – I couldn’t believe that he’d been “falling” for the “sale” for years. 🙂

The idea behind the “sale” is suggestive and I bet the majority of people will buy 10 items, with or without thinking about it. Same thing with yogurt that is 10 for $6. You can buy just one for $0.60 cents.

Of course there are always EXCEPTIONS to this rule. . .
Some sales will REQUIRE a minimum number are purchased to get the sale price. These kinds of sales will use verbiage like, “Buy 10 items and save $5 instantly” or “Buy four, save $4” – in these instances you would need to buy the number of items required to get the sale price.

Safeway has been doing this a lot lately. You’ll see the shelf tag will say $1.29, but only $0.79 when you buy 10 Mix & Match, or something like that. This is an example of when you would need to buy more items (the minimum) to get the sale price. See photo above for example – it clearly says “when you buy 10 or more.” But Mix & Match means that there are a whole series of participating items included in the promotion – so you just need to buy 10 participating products to get the sale price on them all.


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  1. Watch for the specials; many times these are a good bargin and a lot of stores do not require 10 (or whatever).

  2. Betsy in Bellevue says:

    Wow!! I never realize people actually fell for the “10 for $10” fake sale. Crazy!

  3. The thing I like about Safeway sales like this though is that if I buy 12 I get the price on all 12. I don’t have to buy in groups of 10, I just have to buy AT LEAST 10. Other stores like Albertson’s make you buy in groups of 10.

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